Fairphone is a social enterprise that is building a movement for fairer electronics. Fairphone is driving a movement to change the electronics industry from the inside out by producing a smartphone in a way that puts social and environmental values first. Fairphone uses conflict-free minerals from DR Congo, and has achieved the first-ever Fairtrade gold supply chain for the consumer electronics industry. The new Fairphone features a modular design to increase product longevity, it is financing a worker-controlled welfare fund as well as contributing to many projects developed along the value chain. Life Cycle Assessment is undertaken to identify environmental impacts along the life cycle of the phone to allow for systematic perspective on how to further improve sustainability performance. Fairphone started in 2010 as a project of Waag Society, Action Aid and Schrijf-Schrijf to raise awareness about conflict minerals in consumer electronics and the wars that the mining of these minerals is fueling in the DR Congo. The campaign and related research ran for three years. In 2013, Fairphone was officially established as a social enterprise to help expand the reach of their goals. By creating a smartphone, the company is using commercial strategies to maximize their social impact at every stage of the value chain, from sourcing and production to distribution and recycling.